Why agile strategy?

Strategy is about the fundamentals of competition, and fundamentals don’t change often. But the strategic environment can change quickly and in a VUCA (volatile, uncertain, complex and ambiguous) environment even large corporates may need to pivot their strategy to take advantage of opportunities and defend against existential threats.

What is agile strategy?

Agile strategy connects agile direction – the formulation of strategic direction to guide decision-making – with agile execution – the delivery of fast-moving and adaptive operations, teams and tactics

The potential value of agile strategy

• Rapid, non-disruptive response to changes in the competitive environment
• Ability to change focus rapidly without disruption
• Maintaining alignment through changes in direction