The old world
Traditional approaches to strategy assume executives can predict a company’s future accurately enough to choose a clear, unambiguous strategic direction. This may be true when a marketplace remains static for many years at a time and the pace of change is slow or predictable. Under these circumstances there is high confidence about the future and consensus on the way ahead is relatively easy to achieve.
The new world
The 21st-century business environment brings a compelling need for change. For many business leaders, the future is uncertain and it’s difficult to reach consensus on the way ahead. Organisations need an operating model which is inherently more flexible, adaptive and resilient, being able to respond at speed to take advantage of fleeting opportunities and existential threats without disruption.
Following the light of the sun, we left the old world... Christopher Columbus