HOW DOES THE AGILE STRATEGY CONCEPT WORK?

This section of our website explores how Agile Strategy works…

Agile Strategy is a conceptual solution to one of the most challenging business issues of our time, how to develop and execute strategy successfully and consistently when the business environment is uncertain and constantly changing.

Environmental challenges

Today’s business environment is characterised, in many cases, by radical uncertainty. This means you cannot make good predictions on which to base good decisions. This section outlines the challenges affecting strategy execution in a fast-moving and uncertain business environment.

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Making strategy agile

Strategic Agility comprises agile direction and agile execution, enabled and connected by an agile operating model. In this section, we outline the approach associated with each discipline and the methodology behind each approach. We identify who agile strategy is for, based on the characteristics of the business environment and the ways of working necessary to succeed.

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Agile Direction

Agile Direction describes the discipline of formulating a strategy to give clear direction and focus, without restricting the ability to adapt execution in the flow of work. This section describes the four fundamental principles behind agile direction and presents new articles on agile direction and directional strategy.

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Agile Execution

An agile operating model is required to connect Agile Direction (formulation of ‘direction’ at the strategic level) with Agile Execution. This section describes Leading Through Intent, the solution of choice for organisations seeking to implement an agile operating model at the enterprise level where operational planning and execution merge.

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Case studies

This section includes our case studies, which provide compelling evidence leading through intent works in practice. Our experience embedding the principles of Agile Strategy covers a wide range of industry sectors and different situations. The effects are overwhelmingly positive across all sizes of enterprise. Each of our business cases had come under increasing competitive pressure and determined the need to evolve their business operating model to adapt to a fast-changing environment.

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The Art of Action

Stephen Bungay’s 2011 best-selling book The Art of Action – How Leaders Close the Gaps Between Plans, Actions and Results provides a comprehensive account of how to develop an agile operating model in business. The approach it describes is now known as Leading through Intent.

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